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LinkedIn Direct Campaign for Royal Roads University

 

THE CLIENT

Royal Roads is a university for working professionals and career-focused students.

 

THE AUDIENCE

Prospective students who had contacted Royal Roads and expressed interest in specific programs that would allow them to advance their careers—without interrupting their current employment.

 

THE IDEA

A direct advertising campaign using the “Who’s viewed your profile” LinkedIn feature.

Using the contact info they had provided us with, we found our prospects on LinkedIn and created future versions of their profiles based on their employment history and the specific program they had expressed interest in. Each profile showed how their career could advance in the future after attending Royal Roads.

We then viewed their real profile, triggering the "Who's viewed your profile" LinkedIn notification. 78% of these prospects viewed our profile back, getting a glimpse into their Royal Roads future. They were then contacted by enrolment advisors who provided detailed program information.